Carlos Borlaza
Ready to help you get your time back

Carlos Borlaza, Virtual Assistant & Automation Specialist

  • Virtual & Executive Assistant
  • Workflow Automation & CRM
  • Web Apps Built with AI
  • Cold Email Deliverability

Saving founders 20+ hours a month, so you can focus on what matters most.

About Carl

Quiet operations.
Loud results.

I've spent the last nine years inside fast-growing agencies, startups, and operations-heavy businesses, where small inefficiencies quietly compound into real problems.

My approach is simple: tighten the systems people already touch every day, automate the work that doesn't need a human, and document the rest so the team isn't carrying it in their heads. The goal isn't more tools or more dashboards. It's fewer fires, clearer ownership, and a business that keeps moving when no one is watching.

Today I work with founders and small teams as a remote virtual assistant, executive assistant and automation specialist, and I build custom tools as an AI web developer. I work US Eastern hours.

9+
Years in operations
Systems thinker
By default
Global
Remote-first teams

Services

Virtual Assistant, Automation and Web App Services

01 / 06

Workflow Automation & Optimization

Less manual work. More momentum.
  • ✓Identifying and eliminating bottlenecks
  • ✓Automating workflows and repetitive tasks
  • ✓Process mapping and redesign
  • ✓Tool integration and stack cleanup
Automation specialist services

System & Web App Development

Custom tools built around how your team works.
  • ✓Internal tools, dashboards, and portals
  • ✓Web apps built with AI-assisted development
  • ✓API integrations and backend automation
  • ✓Rapid prototypes shipped to production
AI web developer services

CRM & Systems Management

Your pipeline, organized and never leaking.
  • ✓CRM administration
  • ✓Contact segmentation and data hygiene
  • ✓Pipeline tracking and follow-up automation
  • ✓CRM onboarding and team training
CRM setup and automation

Project Management

Keeping teams aligned and deadlines real.
  • ✓Trello, Notion, ClickUp
  • ✓Task creation, ownership, and deadline tracking
  • ✓Cross-functional team and client coordination
  • ✓Progress reporting and bottleneck escalation

SOP Creation & Documentation

If it's not written down, it doesn't exist.
  • ✓Building SOPs from scratch or existing processes
  • ✓Creating training manuals and onboarding docs
  • ✓Maintaining living documentation systems
  • ✓Standardizing team workflows

Executive & Virtual Assistance

The operational partner behind every great leader.
  • ✓Calendar, inbox, and priority management
  • ✓Meeting prep, notes, and follow-through
  • ✓Vendor and stakeholder coordination
  • ✓Confidential task handling and decision support
Virtual assistant services

Recognitions

Awards & Certifications

Tools & Stack

My workspace

Communication

Zoom
Slack
Teams
WhatsApp
Discord

Productivity

Google Workspace
Google Sheets
Google Docs
AppSheet
Apps Script
Microsoft Office

AI & Build

ChatGPT
Claude
Replit
Hostinger Horizon

Project & CRM

Trello
Notion
ClickUp
HubSpot
Salesforce
Zendesk
Freshdesk

Utilities

Canva
Loom
LastPass
Bitwarden
Toggl
Clockify

Experience

9+ years in operations and support

Operations Manager

Leadership & Optimization

Leading teams, optimizing workflows, and ensuring operational excellence across global support operations.

Tier 3 Escalations & QA

Quality Analyst & POC

Handled complex escalations, developed QA frameworks, generated performance reports, and acted as the primary point of contact.

Back-office Escalation

Customer Service Expert

Resolved high-priority tickets, managed CRM data, and provided dedicated support for sensitive accounts.

Voice, Email & Chat Support

Customer Service Representative

Delivered frontline support, handled high-volume inquiries, and established a foundation in customer loyalty.

Testimonials

What clients say about working with Carl

"Carl rebuilt our QA process in two weeks, and our CSAT jumped from 84 to 94. His ability to turn chaos into structured workflows is unmatched."

Kayt | CSM

Facilitron

"The most organized operational partner I've ever worked with. He doesn't just manage the inbox; he optimizes the entire communication pipeline."

Chris | Director

Symbient Electrical

"Our whole field operation used to live in Google Sheets. Carlos turned it into an app our office team and on-site techs actually use every day."

Adam | Senior Engineer

5x5 Communications

Let's give your week back.

Ready to streamline your operations and scale your support? Send me an email and let's discuss how I can help. Remote, working US Eastern hours.