Blog

Notes from the work

Virtual assistance, workflow automation and AI-built apps, written from real client projects.

Sample Always On Tradie carousel post for an electrician

October 17, 2026 · 6 min read

Always On Tradie: Social Media Posts and Email Replies for Trades Businesses That Run While You Work

Why trades businesses lose leads to slow replies and quiet social pages, and how Always On Tradie posts every weekday and answers enquiries while you are on the job.

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Three phones showing the dashboard status card, a group check-in roster and the crew grouped by day

October 17, 2026 · 7 min read

From Spreadsheets to an App: Building a Field Technician App Crews Use Every Day

How a security installer's field crews moved from slow AppSheet tools on Google Sheets to one app for check-ins, install tracking, parts and PDF reports.

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Klearby invoices overview with invoice cards and totals

October 17, 2026 · 7 min read

When a Custom AI-Built App Beats Another SaaS Subscription

How to tell when your business has outgrown off-the-shelf tools, what AI-assisted development changes about building your own, and the lessons from building Klearby.

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DNS Records Checker passing MX, SPF and DKIM for a domain

October 17, 2026 · 8 min read

How to Set Up Microsoft 365 Inboxes for Cold Email: SPF, DKIM, DMARC and a Test Send

The setup steps for cold email inboxes on Microsoft 365: domains, MX, SPF, DKIM, DMARC, SMTP AUTH and the test send that catches problems before your sequencer does.

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Project board with tasks grouped by status, the kind of system a good assistant leaves behind

October 17, 2026 · 7 min read

Virtual Assistant vs Executive Assistant vs Automation Specialist: Which One Do You Need?

What a virtual assistant, an executive assistant and an automation specialist each do, what they cost you in time, and how to pick the right first hire.

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