Always On Tradie: Social Media Posts and Email Replies for Trades Businesses That Run While You Work
By Carlos Borlaza · · 6 min read

Trades businesses have a marketing problem that has nothing to do with the quality of their work. You finish a job you are proud of on Monday and snap a few photos. By Thursday there are three more jobs and still nothing posted. Next month, your best work is buried in your camera roll and no one ever saw it.
The inbox is worse. A quote request lands at 10:42 AM while you are on site with your phone in the ute. You finally sit down to reply at 6:30 PM. By then the customer may have called someone else.
Why slow replies cost tradies jobs
Someone looking for a sparky, plumber or builder often contacts more than one business at a time. Whoever replies first, clearly and professionally, has the advantage. Tradies are at a structural disadvantage here: the hours customers send enquiries are the hours you are working.
What Always On Tradie does
Always On Tradie is a done-for-you service I set up and run for trades businesses. It covers the three jobs that slip when you are busy.
A post every weekday
Monday to Friday, a new post goes out on Facebook, Instagram and LinkedIn. Your job photos turn into posts that show your real work, written in your voice. No photos yet? On-brand images for tips, promos and seasonal posts keep the pages busy until you have your own. Comments and DMs get a reply, so nobody is left waiting.
Every enquiry gets a reply
Job and quote enquiries get a prompt, professional reply, so no lead goes cold. Spam, suppliers and existing customers are filtered out. Hand over your FAQs and it answers the common questions the way you would. Every question you answer in your weekly report gets added, so it knows a little more each week.
A weekly report you can read in a minute
Posts published, enquiries replied to and any questions that need your answer. You always know what happened.
Safe by design
- Approved wording only: replies use templates and wording you sign off on.
- Never guesses on price or availability. It tells the customer you will get back to them.
- Your call on every reply: have answers drafted for approval, or let it reply on its own.
- Nothing hidden: the weekly report shows exactly what was posted and sent.
How it works
- Discovery call: a quick chat about your business, your trade and how you talk to customers.
- I set it up: email and socials connected, replies and posts written in your voice. No setup fee.
- It runs in the background: posts go out and enquiries get answered while you are on the job.
- You get a weekly report and answer anything that needs you.
See the full package: Always On Tradie
Sample posts, sample stories, what is included and the add-ons: quote follow-ups, review requests, invoice reminders and missed-call text-back.
Read itWritten by Carlos Borlaza
Remote virtual assistant, executive assistant and automation specialist with 9+ years in operations. I build the systems I write about. See how I work as your automation specialist.